Which Font Above Is Your Favorite? * ? 1 2 3 4 5 6 7 8 9 10 Which Font Above Is Your Least Favorite? * ? 1 2 3 4 5 6 7 8 9 10 What's the meaning of your brand's name? * Do you have a tagline? * Who is your ideal raving fan/demographic? * How is your brand different than others in your field? What makes it distinct? * What type of pain points do you solve? * What services/products do you offer? * How do you make those that interact with your brand feel? * What emotional benefits do you offer to those who interact with your brand? * What colors do you want to use? What do those colors say about your brand? * What type of vibe do you want to portray from a distance? * What are three words you want people to use about your brand? * What are three words you DON'T want people to use about your brand? What other brands do you know of that are similar to what you want your brand to look and feel like? Do you have an idea for a logo? * What do you want your logo to communicate? * Professionalism: Casual or Formal? * 1 Being Casual – 10 Being Formal ? 1 2 3 4 5 6 7 8 9 10 Emotional Impact: Lighthearted or Serious? * 1 Being Lighthearted - 10 Being Serious ? 1 2 3 4 5 6 7 8 9 10 Vibrancy: Subdued & Gentle or Colorful & Loud? * 1 Being Subdued - 10 Being Loud ? 1 2 3 4 5 6 7 8 9 10 Relationship With Audience: Indirect or Personal? * 1 Being Indirect - 10 Being Personable ? 1 2 3 4 5 6 7 8 9 10 Energy: Youthful or Mature? * 1 Being Youthful - 10 Being Mature ? 1 2 3 4 5 6 7 8 9 10 Look & Feel: Feminine or Masculine? * 1 Being Feminine - 10 Being Masculine ? 1 2 3 4 5 6 7 8 9 10 Thank you!
